Given that we did extra mileage yesterday, we weren't quite sure what the plan for the day was. We knew we didn't need to get up before dawn, so we enjoyed a longer sleep, which was probably needed after our lobster feast of last night. When we finally got a call to be in Charlottetown at 3 pm, we were packed up and I was riding in a hurry. It was warm, overcast and the winds were very gusty making this literally a whirlwind trip into the city.
Today we decided to really push for media attention, so spent the morning sending off phone calls and emails to all major media sources (again). In some cities, getting media has been relatively straightforward, in other centres it has been a battle. Here in Charlottetown it was a bit of a challenge to start but with a bit of persistence and "standing our ground", I was interviewed by CBC TV, The Guardian (newspaper) and a local radio station. It is interesting that in the media's eyes, a cross Canada tour seems to be a weekly phenomena and unless there is something very unique you are instantly slotted into "just another tour across Canada raising money for (fill in the blank) cancer". So I must quickly state that mine is NOT a fundraising tour, that I am a family physician raising awareness etc etc. and push, push, push. As this IS an awareness to action campaign we are willing to keep this aspect up no matter what we are up against and for the most part, once we build some rapport, the reporter realizes the professionalism and seriousness of intent of this tour and everything carries on from there. (Sorry for the long-winded diatribe, but I've not blogged about this very important aspect of what we are doing on a day to day basis, so it is time).
Random Quotes of the Day
It is such a secret place, the land of tears
Antoine de Saint-Exupery
Let him who would enjoy a good future waste none of his present
Roger Babson
It's not that I'm so smart, it's just that I stay with problems longer
Albert Einstein
whoops, posted today's comment in yesterday's box - very new to this posting thing
ReplyDeletebandb (the stunned b who doesn't take direction well, not the attractive one with common sense)
please see yesterday
Good for you for being true to your cause and raising awareness throughout this great nation, whether it was easy or not to get the medias attention. We sure do know Chantal had to spend 2-3 hours everyday with media relations, great practice for business school and pr skills, not that you guys need that. But none the less charge on.....and you are making a difference, every day, every mile!
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